PRODUCT DESIGN
Web / mWeb
Astro Nutz welcomes you to a world where home textiles embark on cosmic adventures. When we met the Astro Nutz design team where were passionate textile designers and an engineer who wanted to create a children’s textile brand with only sustainable and renewable materials to inspire the youth about space travel. They wanted children to learn the fact that without sustainable living there was no space travel and exploration.
From one Astro team to another, I was excited to fulfill their vision and create a space journey experience for the kids and adults while shopping for children's home textiles.
OpportunIty Statement
AstroNutz had an exquisite collection of premium organic materials and creative patterns for babies and kids ready to dazzle. The challenge? Navigating the exclusive A+ market of moms, where popular brands often overshadow quality.
Our adventure needed to begin by getting to know the moms inside out. With their aspirations in mind, we were excited to embark on a journey to shape a brand and design strategy that would make online shopping an enchanting experience.
At Astro Nutz, we saw challenges as opportunities. Our quest to offer something unique in a world of popular brands fueled our journey to deliver not just products but a memorable shopping adventure.
My Role
Branding / User Research / User Interviews / UXD / UID / Prototyping
The Research
At Astro Nutz, our journey to showcase an outstanding collection led us through captivating photoshoots and engaging conversations with model moms. We aimed to immerse ourselves in their bathing and swimming routines, essential to presenting our premium organic cotton bathwear and beachwear.
Meeting three remarkable mothers in those photoshoots, each with children of different ages, revealed their appreciation for thoughtful gestures like small gifts and exclusive discounts, ingredients for building loyalty. We also delved into optimizing the checkout and cart experience, recognizing their penchant for reevaluating choices.
Astro Nutz's commitment extended to translating insights into personalized user profiles, guaranteeing our valued clients a shopping experience designed just for them.
