REDESIGN, PRODUCT DESIGN
iOS / Android
There was a new persona now in the n11pro user targets and an urgent responsive design is needed for n11pro.com mWeb.
The project expectations were for this development process to take with least effort and time so the design strategies and adding at least mobile-friendly changes as possible.
OpportunIty Statement
This new persona group needed to order from their phone and have an effortless process from homepage to checkout.
It was a great opportunity to capture this target audience with my design decisions.
ReframIng the Problem
⚠️ This persona group doesn’t understand technology but they need to order items for their boutique businesses.
⚠️ Any extra user interface change would cost time and effort for the developer team, so we worked elbow to elbow in each step.
⚠️ Delicate flows like cart and PDP needed to be more mobile-friendly so I conducted a detailed benchmark with competitors to discuss it with the PO team.
DesIgn Strategy
👉🏻 I agreed with the PO team to developers to look and comment on design changes to be phased out. Each flow needed to be an MVP with the next changes kept in progress over time.
👉🏻 Rethinking the header; adding to basket and checkout footer; clarity of the price and pushing the guest user to sign up were the main goals to be accomplished and designed to be developer and mobile-friendly.
👉🏻 The component combinations and data groups needed to be kept the same but with redesigned layouts.
EARLY INSIGHTS
I was eager to find out how the targeted audience would react to easy login and checkout. There were certain steps each user would check, so the information needed to be seen easily.
PHASE 2
After the design was ready first phase was launched. After that, we returned to the interviewees, they seemed to locate addresses and coupons %90 more than before and none of them thought of exiting the checkout flow.