PRODUCT DESIGN, CASE STUDY
iOS / Android / SaaS
My journey with the Wease Mobile SaaS project commenced immediately following the successful completion of Wease Web designs. Eager to ensure accessibility around the clock, stakeholders initially believed that a simple transition from web to mobile was the answer.
However, as I delved deeper into the project, it became evident that mobile behaviors and user needs differ significantly from those on the web. To align the platform with mobile excellence, we facilitated several discussions with stakeholders. These sessions were crucial in conveying the significance of an adaptable mobile design.
Having meticulously defined our design process, we were well-prepared to embark on this transformative journey. The Wease Mobile SaaS project symbolizes our commitment to delivering tailored solutions that cater to the unique demands of our clients.
OpportunIty Statement
As Astro Design, I embarked on an engaging journey to reimagine our web platform as an interactive mobile application. This captivating endeavor led us back to our engaging interviewees, whose insights had proven invaluable in the Wease Web SaaS project.
My enthusiastic interviewees, who had previously shared their insights, eagerly joined us once more. Their passion for the project fueled our excitement. Their contributions during past user interviews and guerilla testing sessions had been a source of inspiration.
By collaborating with our engaging interviewees, we aimed to create a Wease mobile app that resonates deeply with users through an immersive experience. This adventure encapsulates our commitment to developing solutions that captivate our clients.
My Role
User Research / User Interviews / User Testing / UXD / UID / Prototyping
The Research
Our research journey led us to heartfelt conversations with five individuals, representing both service and management spheres. We embraced the uniqueness of their user needs, aiming to understand the delicate interplay between them.
ReframIng the Problem
⚠️ Agents grapple with dual platforms for sales and data entry, seeking increased convenience despite Wease Web's all-in-one approach.
⚠️ Agents' penchant for WhatsApp complicates the transition to Wease Mobile. Breaking this habit is a challenge.
⚠️ Time zone disparities hinder timely responses to international leads from the Americas and Asia.
⚠️ Managers resort to carrying laptops for performance tracking, leading to superfluous documentation.
DesIgn Strategy
👉🏻 Streamline Wease Mobile profiles, offering essential tools that align intuitively with user needs for enhanced efficiency.
👉🏻 Transform Wease Mobile into a messaging app with a WhatsApp-like user experience, seamlessly integrating additional data entry functions.
👉🏻 Introduce alarm settings and automated replies to optimize efficiency and prevent message disruptions.
👉🏻 Address managerial needs by incorporating a reports section, ensuring mobile-friendly table conversions.
EARLY INSIGHTS
The journey to transform Wease Web into a mobile application was a thrilling challenge. In our meetings with stakeholders, I meticulously dissected the core functions and redefined them with a user-centric approach. Drawing from their extensive experience in the health industry, our stakeholders brought invaluable insights into our design process, illuminating the path.
We carefully defined each function's accessibility, crafting a simplified navigation menu while reserving a secondary menu for less frequently used features. To meet our users' desire for a WhatsApp-like experience, we meticulously designed the app, offering diverse color combinations to set personalized themes.
Four distinct profiles, seamlessly integrated with the web app, facilitated lead assignments, streamlining communication from assistant to agent dashboards.
Managers benefited from real-time lead tracking and performance monitoring. Our vision extended beyond functionality – we aimed to create an open, motivating space where team members could view their performance rankings and fuel their competitive spirit.
MVP
Wease Mobile isn't just about functionality; it's about fostering collaboration, motivation, and an immersive experience for our users. Our early insights fueled a design approach rooted in accessibility and engagement, ensuring that users find both convenience and inspiration in our mobile platform.